About Us
The XXI century Man is becoming more and more concerned with his appearance, what leads him to search for better products on a wider variety of categories. Although there are many skin care products for man available on the market, make-up products specially designed for man are still very rare.
Make-up is known for always improving our self-esteem, so why can't man have affordable make-up products specially designed for their skin type? The consumer is screaming for something like this, but the market is not responding in an efficient way.
This is how HERO was born, the brand that brings out the best version of every single American male.
No more of surreptitiously borrow a dab of your sister’s concealer to cover a zit. You need the right products, specially made for man's skin and needs.
Hero refused to rebadge imported, pre-mixed formulas with our own identity, it’s just not our style. Instead we insisted upon USA produced products, that are cruelty free and made with vegan ingredients, designed specifically for sensitive male skin.
The result? A formula that is easy to select, simple to apply, light to the touch and weightless on your skin. Make-up for men is designed to be invisible.
Hero helps you show your best version to the world, the Hero version.